Episode 4

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Published on:

5th Feb 2024

Rob Perry, Founder, XOMAD

Former Congresswoman Mary Bono welcomes Rob Perry, the visionary founder of XOMAD. He talks about revolutionizing influencer marketing by tapping into the "power of local messengers," recognizing the potential to reach audiences en masse by employing local influencers. XOMAD can use the technology to disseminate the word about the current drug epidemic by leveraging authentic voices of influencers within specific communities, which will make the impact widespread. In a XOMAD/Mothers Against Prescription Drug Abuse post-campaign discussion, Rob and Mary talk about the success of "The Greatest Gift is a Conversation" campaign and how the innovative approach had a profound impact and resonated with mothers to talk to their loved ones about the dangers of drug abuse.oach, not only harnesses the reach of social media, but it also cultivates a genuine connection between the brand and its audience.  

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About the Podcast

Sagely Speaking
Sagely Speaking with Congresswoman Mary Bono is a thought-provoking podcast of interviews with experts from diverse fields…exploring a wide range of topics
Sagely Speaking with former Congresswoman Mary Bono is a thought-provoking podcast of interviews with experts from diverse fields…exploring a wide range of topics from national security, social issues, politics and policy to personal development, shedding light on important issues that impact our society.
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Sagely Speaking

"Sagely Speaking with Mary Bono," is hosted by the esteemed former Congresswoman Mary Bono. As a respected figure known for her insightful perspectives and vast experience, Mary will engage in thought-provoking conversations with influential personalities, exploring a wide range of topics from social issues, drug abuse prevention, politics and policy to personal development. This podcast aims to provide a platform for meaningful discussions, shedding light on important issues that impact our society. We believe that the insights shared by Congresswoman Bono and her guests will resonate with a diverse audience, making "Sagely Speaking with Mary Bono" a valuable addition to the podcasting landscape.